Jakarta – Indonesian coffee products are again becoming a magnet at the international coffee exhibition, World of Coffee 2019, which takes place from June 6 to 8, 2019 in Berlin, Germany.
2019 World of Coffee itself was attended by more than 300 exhibitors and was attended by around 10,000 visitors. Besides Indonesia, various coffee-producing countries such as Brazil, Peru, Colombia, Japan and China.
The introduction of Indonesian coffee is not only presented in the form of product samples and presentations. Visitors and lovers of coffee can immediately enjoy the aroma and taste of Indonesian coffee through cupping coffee .
The Indonesian Deputy Ambassador to Germany, Perry Pada, said that this exhibition would strengthen the competitiveness of Indonesian coffee on the international market.
“From the comments and responses of the Indonesian booth visitors, we believe that Indonesian coffee enthusiasts are increasing. In fact, I have observed that there are several transactions and negotiations that have been discussed with buyers who came,” Perry said on Sunday (06/09/2019).
According to Perry, the high interest and demand for Indonesian coffee are both opportunities and challenges. The challenge is how to meet demand and maintain its quality.
“Demand in the country is also high. We see many Indonesian baristas that are starting to emerge and develop now. Both domestic consumption and export needs are equally important. For that reason, we need to keep encouraging farmers and coffee entrepreneurs,” he said. Perry On.
Chairman of the West Bandung Regency Indonesian Coffee Farmers Association (APEKI), Kurnia Danumiharja who led the Indonesian participants was delighted with the many visitors to the Indonesian booth .
“It turns out that our coffee has a unique character. Not only the taste but also the aroma that invites. The character of this diverse coffee is influenced by the character of Indonesia’s land that is rich and different,” Kurnia said.