Bekasi – PT Mitsubishi Motors Krama Yudha Sales Indonesia (PT MMKSI) held an Xpander Pinter Bener Family Festival at Summarecon Mall Bekasi, 29-30 June 2019. This event was part of the latest Mitsubishi Xpander campaign, #PilihXPANDERPinterBener.
President Director of PT MMKSI Naoya Nakamura said, the “Smart Bener Family Festival” event in Bekasi City was a series of roadshow activities to be held in 10 cities in Indonesia, through which Mitsubishi would like to communicate the various benefits that can be obtained when having Xpander.
“By having a Mitsubishi Xpander, consumers not only get complete features and convenience, but also free service, spare parts for every periodic maintenance and convenience in getting services with the presence of a 24- hour emergency service. We realize these benefits through a family festival that provides games and lots “Fun activities to show Xpander’s many advantages,” said Naoya Nakamura, at the opening ceremony of Xpander Pinter Bener Family Festival, in Bekasi, Saturday (06/29/2019).
As a Family Festival, this event presents various games such as car tetris games, tire change game, and find your dealer from the game that can be followed in Pinter Zone. Then there is The Price is Right game, Smart Package game, and Smart Bener Trivia on the Bener Zone. There are also baloon castle, Pinter Bener Taman Lalu Lintas, and Kidzania Photo Corner in Pinter Bener Zone. MMKSI also chose the celebrity family Ringgo Agus and Sabai Dieter who represented the Pinter Bener Family.
On the same occasion, Director of Sales & Marketing Division of PT MMKSI, Irwan Kuncoro added, this event was also a continuation of the “Xpander Tons of Real Happiness” campaign which ended in January 2019. Held in nine cities, the campaign was visited by more than 100,000 Indonesian families.
“To communicate the advantages and advantages of having a Mitsubishi Xpander, and of course increasing sales volume, we will continue to hold activities like this. For Xpander Pinter Bener Family Festival, we will hold titles in 10 cities,” said Irwan Kuncoro.
The presence of Xpander who plays in the Low-MPV segment has indeed succeeded in making Mitsubishi one of the biggest players in the Indonesian automotive market. Since its launch two years ago, Xpander’s total sales to date have reached more than 110,000 units.